Lily Parr – #WeSeeYou Network

As part of Three UK’s ongoing #WeSeeYou Network, I contributed to the award-winning Lily Parr campaign, which used AI technology to bring one of football’s greatest trailblazers back to life. The campaign launched on International Women’s Day, sparking nationwide conversation around female role models in sport and achieving huge social reach, press coverage, and industry recognition. Collaborating within the creative team, I supported the development of visual assets that helped this project come to life across multiple channels.